Self-esteem has become the catch word of the decade. We often make judgments about how parents and teachers should treat children based upon whether the interaction will help or hinder the child's self-esteem. As adults, we sometimes think of self-esteem as an internal edifice, subject to damage and erosion. We assume that negative feelings, unhappy events, or unpleasant relationships will gradually chip away at the façade, leaving behind a broken shell. In reality, self-esteem is more like a trip than a destination. It is a lifelong process that is inextricably connected to our relationships across the life span and to our personal accomplishments.
Our relationships with our families, friends, and co-workers all affect the way we view ourselves in the world. This self view evolves over time and changes with our life experiences. If we have mostly positive, affirming relationships with others, we tend to see ourselves more positively in terms of how we operate in society. In contrast, if we have many noxious relationships, we may develop less positive feelings about ourselves. But rarely does one event suffice to change one's self perception and affect overall self-esteem. Rather, it is the cumulative effects of many interactions which shape our feelings about ourselves.
A sense of personal accomplishment is also necessary to the development of high self-esteem. Each time we learn a new skill, overcome an obstacle, or reach a goal, we grow more certain of our ability to effect change. In turn, this feeling of self efficacy translates into a willingness to set higher goals and risk potential failure in the future. The ability to take appropriate personal risks is highly correlated with self-esteem as both a predictor and an outcome. Success builds upon success and predisposes us to make future attempts. By the same token, when we seldom or never succeed, we are much less likely to strive for the same goal in the future.
As parents and teachers, we can contribute enormously to children's growing self-esteem in several ways. Adults can provide good role models by respecting and accepting themselves and others. They can allow children opportunities to achieve success early so that they develop a sense of mastery and self efficacy. With trust and encouragement, adults can help children to set and reach realistic goals. Children can be taught that errors and failures are experienced by everyone and that they are a natural part of any learning process. And, finally, adults can provide living and learning environments that promote affirming, positive relationships.
By Ramona Hall
Ramona Hall is a Licensed Educational Psychologist and Nationally Certified School Psychologist. She makes her professional home in Santa Clarita, California. Her passion is to help parents and children live more comfortable lives at home and in school. Ramona provides testing, therapy, consultation, and case management services to families who have children in need of educational intervention. She works with children and adults in areas such as learning disabilities, Attention Deficit /Hyperactivity Disorder, Autism, Asperger's Syndrome, Tourette Syndrome, and school adjustment. Additional articles and information about educational psychology can be found at http://compassionatesolutionsscv.com
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I am the one in blue turtleneck
Wednesday, December 9, 2009
Saturday, November 21, 2009
Workouts Can Lighten Heavy Hearts
The millions of Americans stricken each year by debilitating depression may want to consider running away from their problem--or walking, swimming or dancing it away.
"What the studies are showing is that exercise, at least when performed in a group setting, seems to be at least as effective as standard antidepressant medications in reducing symptoms in patients with major depression," said researcher James Blumenthal, a professor of medical psychology at Duke University in Durham, N.C.
According to Blumenthal, other studies are beginning to suggest that solitary exercise, such as workouts at the gym or a daily jog, can be just as effective as group activities in beating the blues, and that "duration of exercise didn't seem to matter--what seemed to matter most was whether people were exercising or not."
Blumenthal was lead author on a much-publicized study released five years ago that found that just ten months of regular, moderate exercise outperformed a leading antidepressant (Zoloft) in easing symptoms in young adults diagnosed with moderate to severe depression.
And another study released earlier this year, by researchers at the University of Texas Southwestern Medical Center at Dallas, found that 30-minute aerobic workouts done three to five times a week cut depressive symptoms by 50% in young adults.
Theories abound as to how revving up the body helps uncloud the mind.
Robert E. Thayer is a professor of psychology at California State University, Long Beach, and the author of Calm Energy: How People Regulate Mood With Food and Exercise. He said that while workouts probably affect key brain chemicals like serotonin and dopamine, physical activity may also trigger positive changes in other areas, too.
"Depression is a condition characterized by low energy and moderate tension, something I call 'tense tiredness,' " he said. But exercise has a clear "mood effect" that seems to ease that anxious but lethargic state, he said.
According to Thayer, moderate exercise--a brisk ten-minute walk, for example--results in a boosting of energy, although it may not be quite enough to relieve stress.
"More intense exercise--the amount you'd engage in with a 45-minute aerobic workout--does give a primary mood effect of reducing tension. It might also leave you with a little less energy because you'd be tired, of course," he said. "However, there's also some indication from the research that there's a 'rebound' effect an hour or so later, in terms of [increased] energy."
Blumenthal pointed to the more lasting psychological boost regular workouts can bring. "People who exercise might also have better self-esteem; it may help them feel better about themselves, having that great sense of accomplishment," he said.
Still, the experts acknowledged that truly depressed individuals often find it tough to jump into an exercise routine.
"Why do people not do the thing that's perhaps the most important thing for them to do?" said Thayer. "It's because a drop in energy is such a central component of depression--you just don't have the energy to do the exercise."
He said the key to breaking that cycle is to start small.
"Thinking about going to the gym and doing all the stuff that's involved with that can be overwhelming for a depressed person," Thayer pointed out. "But if you think, 'Hey, maybe I'll just walk down the street 30 yards or so, at a leisurely pace,' that's a start. And it turns out that your body becomes activated then--you have more of an incentive to walk farther, to do more."
Loved ones can play a key role, too, urging a depressed friend or family member to join in with them as they work out. "Social support, peer pressure, family support--all of that can be helpful, certainly in getting people to maintain exercise," Blumenthal said.
No one is saying that exercise is always a substitute for drug therapy, especially for the severely depressed. "But we also know that these drugs aren't effective for everyone--about a third of people aren't going to get better with medication," Blumenthal said.
For those patients, exercise may prove a viable, worry-free alternative--with one great fringe benefit.
"In addition to its mental health benefits, there are some clear cardiovascular benefits to exercise which we don't see with antidepressant drugs, of course," Blumenthal noted. So, he said, what keeps the mind fit strengthens the body, too. "You're killing two birds with one stone."
Call 1-800-719-8268 Ext. 32825 (Bonus)
"What the studies are showing is that exercise, at least when performed in a group setting, seems to be at least as effective as standard antidepressant medications in reducing symptoms in patients with major depression," said researcher James Blumenthal, a professor of medical psychology at Duke University in Durham, N.C.
According to Blumenthal, other studies are beginning to suggest that solitary exercise, such as workouts at the gym or a daily jog, can be just as effective as group activities in beating the blues, and that "duration of exercise didn't seem to matter--what seemed to matter most was whether people were exercising or not."
Blumenthal was lead author on a much-publicized study released five years ago that found that just ten months of regular, moderate exercise outperformed a leading antidepressant (Zoloft) in easing symptoms in young adults diagnosed with moderate to severe depression.
And another study released earlier this year, by researchers at the University of Texas Southwestern Medical Center at Dallas, found that 30-minute aerobic workouts done three to five times a week cut depressive symptoms by 50% in young adults.
Theories abound as to how revving up the body helps uncloud the mind.
Robert E. Thayer is a professor of psychology at California State University, Long Beach, and the author of Calm Energy: How People Regulate Mood With Food and Exercise. He said that while workouts probably affect key brain chemicals like serotonin and dopamine, physical activity may also trigger positive changes in other areas, too.
"Depression is a condition characterized by low energy and moderate tension, something I call 'tense tiredness,' " he said. But exercise has a clear "mood effect" that seems to ease that anxious but lethargic state, he said.
According to Thayer, moderate exercise--a brisk ten-minute walk, for example--results in a boosting of energy, although it may not be quite enough to relieve stress.
"More intense exercise--the amount you'd engage in with a 45-minute aerobic workout--does give a primary mood effect of reducing tension. It might also leave you with a little less energy because you'd be tired, of course," he said. "However, there's also some indication from the research that there's a 'rebound' effect an hour or so later, in terms of [increased] energy."
Blumenthal pointed to the more lasting psychological boost regular workouts can bring. "People who exercise might also have better self-esteem; it may help them feel better about themselves, having that great sense of accomplishment," he said.
Still, the experts acknowledged that truly depressed individuals often find it tough to jump into an exercise routine.
"Why do people not do the thing that's perhaps the most important thing for them to do?" said Thayer. "It's because a drop in energy is such a central component of depression--you just don't have the energy to do the exercise."
He said the key to breaking that cycle is to start small.
"Thinking about going to the gym and doing all the stuff that's involved with that can be overwhelming for a depressed person," Thayer pointed out. "But if you think, 'Hey, maybe I'll just walk down the street 30 yards or so, at a leisurely pace,' that's a start. And it turns out that your body becomes activated then--you have more of an incentive to walk farther, to do more."
Loved ones can play a key role, too, urging a depressed friend or family member to join in with them as they work out. "Social support, peer pressure, family support--all of that can be helpful, certainly in getting people to maintain exercise," Blumenthal said.
No one is saying that exercise is always a substitute for drug therapy, especially for the severely depressed. "But we also know that these drugs aren't effective for everyone--about a third of people aren't going to get better with medication," Blumenthal said.
For those patients, exercise may prove a viable, worry-free alternative--with one great fringe benefit.
"In addition to its mental health benefits, there are some clear cardiovascular benefits to exercise which we don't see with antidepressant drugs, of course," Blumenthal noted. So, he said, what keeps the mind fit strengthens the body, too. "You're killing two birds with one stone."
Call 1-800-719-8268 Ext. 32825 (Bonus)
Article Writing – Step by Step Guide to Writing an Article
Article writing and submission is one of the easiest ways to drive qualified traffic to your web site, but it is one of the hardest things to actually sit down and do everyday. I know, because article writing is one of the most profitable things I do, and yet, I find it hard to write more than about 20-40 articles per week. After that level, I just really have to buckle down and remind myself how much money I make when I write articles.
So how do I do it? How do I write my articles?
Follow these steps:
1) Find a niche topic about which to write. If you already have a niche web site, write on related topics. One thing that is important is writing articles that pertain to the needs and desires of people who buy from you, not just the people who read your web site. You should be targeting your buyers, specifically, and drawing new buyers to your website.
2) Write a title that is keyword optimized and accurately reflects the content of the article. Use your keyword first in the article, then tell the reader what they are going to learn in your article.
3) Write 3 main points to your article. 3 steps to getting something done, 3 interesting facts, 3 ways to do something.
4) Write an intro paragraph which summarizes what you teach in the 3 points.
5) Write a close/bio that tells the reader how they can get more information about your topic.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building
Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.
Article Source: http://EzineArticles.com/?expert=Sean_R_Mize
Call 1-800-719-8268 Ext 32825 (bonus)
So how do I do it? How do I write my articles?
Follow these steps:
1) Find a niche topic about which to write. If you already have a niche web site, write on related topics. One thing that is important is writing articles that pertain to the needs and desires of people who buy from you, not just the people who read your web site. You should be targeting your buyers, specifically, and drawing new buyers to your website.
2) Write a title that is keyword optimized and accurately reflects the content of the article. Use your keyword first in the article, then tell the reader what they are going to learn in your article.
3) Write 3 main points to your article. 3 steps to getting something done, 3 interesting facts, 3 ways to do something.
4) Write an intro paragraph which summarizes what you teach in the 3 points.
5) Write a close/bio that tells the reader how they can get more information about your topic.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building
Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.
Article Source: http://EzineArticles.com/?expert=Sean_R_Mize
Call 1-800-719-8268 Ext 32825 (bonus)
Friday, November 20, 2009
Kids Self-Esteem - A Story to Build Confidence
You've all heard, "When I was a child we walked to school. Up hill. Both ways." As kids these stories made you roll your eyes. They did not make you feel as though you were so much better off than your parents had been.
When my Dad told similar stories I couldn't relate. The disconnect happened because my Dad was trying to force a lesson on me that I didn't have the experience to appreciate.
When you want to build your child's self confidence, it's best to remain non-judgmental and to take yourself out of the equation.
Here is a story I use to open up children's imaginations to the concept of being an Ordinary Superhero - a strong and confident person. Your Superhero is the strength you posses within. This story is about becoming aware of and using tools you already posses to feel strong and secure.
"Did you know that everyone has a Superhero inside? Let me tell you a story.
Lisa is an animal lover. She loves puppies and kittens and hamsters and birds and ferrets and fish and bunnies, oh, the bunnies! Lisa especially loves bunnies.
Lisa's family knows how much she loves animals so after dinner they turn the TV to animal planet just for her. Trouble is Lisa hates watching animal planet. She hates it when a sweet little bunny gets eaten by a hawk. She just wants to cry and run screaming from the room!
But Lisa knows her family is watching the show just for her and she doesn't want them to be mad at her for not watching. She's too afraid to say anything. She's afraid her family will make fun of her, or be mad at her, or send her to the garbage dump, so she keeps quite. But it's getting so bad that just thinking about watching animal planet makes her feel sick!
Lisa stops eating much at dinner because she's afraid she'll get sick. Mom and Dad are really worried about her and ask why she won't eat. But she doesn't know how to tell them what's wrong!
Then Lisa feels it, deep down inside she knows she can do this! Actually, Lisa feels like there's another person inside her, someone who's been there all along - a very strong and brave person - kind of like a... a superhero! Yah, that's it, a superhero!
At first Lisa's Superhero is very faint - just a small feeling right behind her belly button. Then she discovers that when she concentrates on that Superhero feeling inside, it gets stronger. Lisa even thinks she can tell her big brother to stop teasing her!
So Lisa finds her Superhero again and lets it grow strong inside of her. And wow, does she feel terrific! Lisa finds her voice and asks Mom to please pass the potatoes.
This is great! Lisa even gives her superhero a name, "Super Animal Protector" and she feels strong and good about herself. And guess what? She isn't afraid to talk to her family any more.
So the next night, the family heads to the TV room. Lisa starts feeling sick, but she makes a choice. She's going to tell her family how she feels. Mom turns on Animal planet and here come the snakes. Oh no, not snakes. Snakes are not animals! They're reptiles! And they eat bunnies!
Lisa is about to cry, but instead she feels Super Animal Protector, lets her grow up inside and says, "Hey everybody. Thank you for watching Animal Planet just for me. But the truth is I hate Animal Planet so I'm going to my room to read a book about raising healthy bunnies." And that's exactly what Lisa does. And she feels strong and good about herself.
Everyone has a superhero. You do too!"
Please share this story with your child. Share your experiences with self-esteem and times when you've pushed through the barrier of anxiety. It will have a profound effect on his/her ability to tap into and use the strongest part of him/herself, Superhero Self-Esteem.
Visit us at http://www.SuperheroSelfEsteem.com for more tips on strong, simple self-assurance.
For more Superhero information, visit http://www.SuperheroSelfEsteem.com
Sally Morgan helps parents and teachers raise children's self-confidence with Superhero Self-Esteem™. We all have a place deep inside that feels strong and sure. With Superhero Self-Esteem workouts, you can build a kid's self-assurance in 10 minutes a day!
Sally Morgan SuperheroSelfEsteem.com
Article Source: http://EzineArticles.com/?expert=Sally_Morgan
Consider this site:
KidsEdgeonSelfEsteem.com
When my Dad told similar stories I couldn't relate. The disconnect happened because my Dad was trying to force a lesson on me that I didn't have the experience to appreciate.
When you want to build your child's self confidence, it's best to remain non-judgmental and to take yourself out of the equation.
Here is a story I use to open up children's imaginations to the concept of being an Ordinary Superhero - a strong and confident person. Your Superhero is the strength you posses within. This story is about becoming aware of and using tools you already posses to feel strong and secure.
"Did you know that everyone has a Superhero inside? Let me tell you a story.
Lisa is an animal lover. She loves puppies and kittens and hamsters and birds and ferrets and fish and bunnies, oh, the bunnies! Lisa especially loves bunnies.
Lisa's family knows how much she loves animals so after dinner they turn the TV to animal planet just for her. Trouble is Lisa hates watching animal planet. She hates it when a sweet little bunny gets eaten by a hawk. She just wants to cry and run screaming from the room!
But Lisa knows her family is watching the show just for her and she doesn't want them to be mad at her for not watching. She's too afraid to say anything. She's afraid her family will make fun of her, or be mad at her, or send her to the garbage dump, so she keeps quite. But it's getting so bad that just thinking about watching animal planet makes her feel sick!
Lisa stops eating much at dinner because she's afraid she'll get sick. Mom and Dad are really worried about her and ask why she won't eat. But she doesn't know how to tell them what's wrong!
Then Lisa feels it, deep down inside she knows she can do this! Actually, Lisa feels like there's another person inside her, someone who's been there all along - a very strong and brave person - kind of like a... a superhero! Yah, that's it, a superhero!
At first Lisa's Superhero is very faint - just a small feeling right behind her belly button. Then she discovers that when she concentrates on that Superhero feeling inside, it gets stronger. Lisa even thinks she can tell her big brother to stop teasing her!
So Lisa finds her Superhero again and lets it grow strong inside of her. And wow, does she feel terrific! Lisa finds her voice and asks Mom to please pass the potatoes.
This is great! Lisa even gives her superhero a name, "Super Animal Protector" and she feels strong and good about herself. And guess what? She isn't afraid to talk to her family any more.
So the next night, the family heads to the TV room. Lisa starts feeling sick, but she makes a choice. She's going to tell her family how she feels. Mom turns on Animal planet and here come the snakes. Oh no, not snakes. Snakes are not animals! They're reptiles! And they eat bunnies!
Lisa is about to cry, but instead she feels Super Animal Protector, lets her grow up inside and says, "Hey everybody. Thank you for watching Animal Planet just for me. But the truth is I hate Animal Planet so I'm going to my room to read a book about raising healthy bunnies." And that's exactly what Lisa does. And she feels strong and good about herself.
Everyone has a superhero. You do too!"
Please share this story with your child. Share your experiences with self-esteem and times when you've pushed through the barrier of anxiety. It will have a profound effect on his/her ability to tap into and use the strongest part of him/herself, Superhero Self-Esteem.
Visit us at http://www.SuperheroSelfEsteem.com for more tips on strong, simple self-assurance.
For more Superhero information, visit http://www.SuperheroSelfEsteem.com
Sally Morgan helps parents and teachers raise children's self-confidence with Superhero Self-Esteem™. We all have a place deep inside that feels strong and sure. With Superhero Self-Esteem workouts, you can build a kid's self-assurance in 10 minutes a day!
Sally Morgan SuperheroSelfEsteem.com
Article Source: http://EzineArticles.com/?expert=Sally_Morgan
Consider this site:
KidsEdgeonSelfEsteem.com
Monday, August 24, 2009
Internet Marketing - It Will Change Your Life
So, why should you consider internet marketing? The reasons are endless. But let's start with the most obvious and work from there.
• Easily targeted. If you build it, they will come. It's that simple. Because internet marketing is keyword driven your niche will draw the business. From eyewear to carseat covers - people type it into their browsers and, with very little effort on your part - you're in business.
• It's cheaper. Considering the first point made this is obvious. Because there is little overhead, save for the cost of web maintenance, and any s&h on those orders you will be sending to your customers, it's virtually the only way to go these days (pun intended).
• Wider exposure. Visitors and customers can share your links with others with ease. Thanks to social media, you can even advertise your business for free on Facebook, MySpace, Bebo, and more.
• Earn while you sleep. Because the internet never turns off you can make money in your sleep. Customers can come from all time zones to purchase your services or products with a click of the mouse while you are dreaming the night away.
• More money. The first four points make it clear that you will make more through internet marketing than you could ever make if you went to the trouble and expense of setting up shop on Main Street, USA.
There's no reason to go back to the traditional way of doing business unless you are a glutton for punishment. If you're worried that you are not internet savvy - that's also an easy fix. If you went to the extent of hiring someone to build your website and oversee it, it would still be cheaper than hiring several employees to handle merchandise, payroll, customer service and packaging.
What are you waiting for? Take advantage of internet marketing today and start accumulating vast wealth tomorrow. It's easy, it's relatively inexpensive and it opens a whole new world to you that would otherwise be unavailable. Fewer employees (fewer headaches), low overhead, more exposure, more money.
Mea is the owner of Online Edge Inc., a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at :
http://www.24hourwebcash.com/amberg9145
Find out if you qualify to be trained in having your own business at 1-800-719-8268 ext. 32825
Article Source: http://EzineArticles.com/?expert=Lonnie_Avery
• Easily targeted. If you build it, they will come. It's that simple. Because internet marketing is keyword driven your niche will draw the business. From eyewear to carseat covers - people type it into their browsers and, with very little effort on your part - you're in business.
• It's cheaper. Considering the first point made this is obvious. Because there is little overhead, save for the cost of web maintenance, and any s&h on those orders you will be sending to your customers, it's virtually the only way to go these days (pun intended).
• Wider exposure. Visitors and customers can share your links with others with ease. Thanks to social media, you can even advertise your business for free on Facebook, MySpace, Bebo, and more.
• Earn while you sleep. Because the internet never turns off you can make money in your sleep. Customers can come from all time zones to purchase your services or products with a click of the mouse while you are dreaming the night away.
• More money. The first four points make it clear that you will make more through internet marketing than you could ever make if you went to the trouble and expense of setting up shop on Main Street, USA.
There's no reason to go back to the traditional way of doing business unless you are a glutton for punishment. If you're worried that you are not internet savvy - that's also an easy fix. If you went to the extent of hiring someone to build your website and oversee it, it would still be cheaper than hiring several employees to handle merchandise, payroll, customer service and packaging.
What are you waiting for? Take advantage of internet marketing today and start accumulating vast wealth tomorrow. It's easy, it's relatively inexpensive and it opens a whole new world to you that would otherwise be unavailable. Fewer employees (fewer headaches), low overhead, more exposure, more money.
Mea is the owner of Online Edge Inc., a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at :
http://www.24hourwebcash.com/amberg9145
Find out if you qualify to be trained in having your own business at 1-800-719-8268 ext. 32825
Article Source: http://EzineArticles.com/?expert=Lonnie_Avery
Saturday, August 22, 2009
Attitude is Everything - What's Yours?
Attitude is the difference between seeing an opportunity instead of a challenge. It's what makes you act instead of react. It turns a bad situation into a lesson, and it puts you squarely in control of your own life instead of being at the mercy of others.
It's all in the way you look at things.
I learned that first a coaching client, and later as a coach.
Every week, I would write down what had happened since our previous session. What had I accomplished? What fell by the wayside - and why? What were my challenges? My opportunities?
It didn't take long to realize that my challenges and problems were nothing more than opportunities in disguise.
It's incredibly empowering to make that a working part of your life.
There are very few circumstances as debilitating as feeling powerless, unable to grab hold of a situation and make it respond to you.
Powerlessness leads to inertia and depression. Action is the antidote to much of what ails us when we feel out of control, pushed around by people or events that we feel are beyond our ability to influence.
The key thing to remember is that while we may not be in control of certain situations - say, the price of gasoline or someone who is rude to you on the phone - we are most certainly in control of how we react to them.
Can you lower the cost of fuel? Not directly, perhaps, but you can take action to minimize the impact gasoline prices have on you.
You can organize your errands so you're not making unnecessary trips, make sure your car's engine is running efficiently, buy a vehicle that gets better gas mileage, carpool, ride a bike and so on.
It may be more of a challenge to deal with the emotional backwash of someone who dumps on you, but you - and only you - are in charge of how that will affect you.
You can get angry, embarrassed, resentful, irate, hostile, withdrawn, sulky, annoyed, guilty and the rest of the range of negative emotions.
Or you can choose to react differently: You can be understanding, forgiving, loving, open-minded, friendly and so on.
Sound sappy? Maybe, but consider this. Which would you rather feel? If you have a choice between feeling bad and feeling good, which would you prefer?
It's hard to feel positive when someone is rude to you, but the truth is, you have no idea what prompted the rudeness.
Almost certainly is has very little to do with you - you're just the most convenient whipping post, even if something you've said or done triggers the unpleasant outburst.
Often, the more unexpected the attack, the less it has to do with you.
I've been dressed down by people who have lost their homes, who have had deaths in the family and who have lost their jobs.
I was not responsible for any of those conditions, but I felt the brunt of their pain.
Maybe that the idiot who cuts you off in traffic is speeding to the hospital to be with a dying relative. Or maybe he truly is just an idiot - but in either case, how you react to his actions is entirely up to you.
It's all about attitude. What's yours?
Mea is the owner of Online Edge Inc., a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at :
http://www.24hourwebcash.com/amberg9145
Find out if you qualify to be trained in having your own business at 1-800-719-8268 ext. 32825
Jackie Harder owns Key Dynamics, a coaching, training and consulting company in Key Largo, Fla. She is a graduate of the Core Essentials Program of CoachInc., member of the International Coach Federation and International Associations of Coaches, and is president of the Key Largo Chamber of Commerce. Got questions about coaching, or would like a complementary session? Go to http://key-dynamics.com and learn more.
Article Source: http://EzineArticles.com/?expert=Jackie_Harder
It's all in the way you look at things.
I learned that first a coaching client, and later as a coach.
Every week, I would write down what had happened since our previous session. What had I accomplished? What fell by the wayside - and why? What were my challenges? My opportunities?
It didn't take long to realize that my challenges and problems were nothing more than opportunities in disguise.
It's incredibly empowering to make that a working part of your life.
There are very few circumstances as debilitating as feeling powerless, unable to grab hold of a situation and make it respond to you.
Powerlessness leads to inertia and depression. Action is the antidote to much of what ails us when we feel out of control, pushed around by people or events that we feel are beyond our ability to influence.
The key thing to remember is that while we may not be in control of certain situations - say, the price of gasoline or someone who is rude to you on the phone - we are most certainly in control of how we react to them.
Can you lower the cost of fuel? Not directly, perhaps, but you can take action to minimize the impact gasoline prices have on you.
You can organize your errands so you're not making unnecessary trips, make sure your car's engine is running efficiently, buy a vehicle that gets better gas mileage, carpool, ride a bike and so on.
It may be more of a challenge to deal with the emotional backwash of someone who dumps on you, but you - and only you - are in charge of how that will affect you.
You can get angry, embarrassed, resentful, irate, hostile, withdrawn, sulky, annoyed, guilty and the rest of the range of negative emotions.
Or you can choose to react differently: You can be understanding, forgiving, loving, open-minded, friendly and so on.
Sound sappy? Maybe, but consider this. Which would you rather feel? If you have a choice between feeling bad and feeling good, which would you prefer?
It's hard to feel positive when someone is rude to you, but the truth is, you have no idea what prompted the rudeness.
Almost certainly is has very little to do with you - you're just the most convenient whipping post, even if something you've said or done triggers the unpleasant outburst.
Often, the more unexpected the attack, the less it has to do with you.
I've been dressed down by people who have lost their homes, who have had deaths in the family and who have lost their jobs.
I was not responsible for any of those conditions, but I felt the brunt of their pain.
Maybe that the idiot who cuts you off in traffic is speeding to the hospital to be with a dying relative. Or maybe he truly is just an idiot - but in either case, how you react to his actions is entirely up to you.
It's all about attitude. What's yours?
Mea is the owner of Online Edge Inc., a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at :
http://www.24hourwebcash.com/amberg9145
Find out if you qualify to be trained in having your own business at 1-800-719-8268 ext. 32825
Jackie Harder owns Key Dynamics, a coaching, training and consulting company in Key Largo, Fla. She is a graduate of the Core Essentials Program of CoachInc., member of the International Coach Federation and International Associations of Coaches, and is president of the Key Largo Chamber of Commerce. Got questions about coaching, or would like a complementary session? Go to http://key-dynamics.com and learn more.
Article Source: http://EzineArticles.com/?expert=Jackie_Harder
Thursday, August 20, 2009
Article Marketing - Narrow Your Focus!
If you're thinking about writing an article, you may pick a topic and realize that topic is so huge that you really don't know where to begin. That's where focus comes in. You need to pinpoint one facet of the topic and write just about that.
For instance, I wrote an article for AppleSeeds magazine a few years ago. The issue was about Native American Powwows, which is a huge topic! Think of everything that's involved: dancing, singing, costumes, food, significance of different ceremonies, and more. I had to come up with an "angle," which is another word for focus, and so, I chose the Powwow Drum. No, it's not the drum that Native American people beat; it's much more and comprised of the instrument and the singers. It's really quite a fascinating story.
So, I had to narrow my focus even more. What about the drum was most interesting to me? I decided it was the headman, who leads the singers and sets the drum beat. His duties and expertise became my focus, and I learned a lot while writing that article. I really enjoy writing about Native American culture and religion because it's a fascination for me. I love to study the subject
And that's how you should feel when choosing your niche. It should be something that makes money, obviously, but it should also be something you enjoy and want to spend time with. My online business started with Internet marketing and that's where I've stayed, but I'm on the writerly side of things. I love to write articles and have used that strategy to help my clients rank #1 in the search engines for their main keywords. That means targeted customers, serious about your product or service. But if you try to bite off too much when writing, you'll just be lost and overwhelmed. It's important to make things very narrow. Make a mind map of your idea, and you'll soon see all the different facets of your niche that you could write about, if you narrow things down. For instance, don't write about golf. Write about golf clubs, golf swings, golf shoes, etc.
Another concrete example is the article I wrote for Calliope several years ago. The issue was about Suleiman the Magnificent. Wow! That topic is HUGE. He was one of the Ottoman emperors. So, we have the Ottoman lineage, Suleiman's profile, his reign, his conquests, the history of the empire, and so on.
I chose to write about an obscure incident because I wanted to be different from the other gazillion writers trying to get an article into that issue. Apparently, the editor liked my query, but she had other ideas about what she wanted to see. Because I mentioned the Janissaries in my query, she asked if I'd write an article about the Ottoman army. You never know where your writing adventure will take you. That's the kick for me. I learn so much!
Anyway, my point is that you shouldn't try to grab the whole tiara. Take one glittering jewel and polish that until it shines. Articles are extremely powerful.
Pat Marcello is SEO at Overcome Everything, Inc. and a professional writer. Pick up her free report on article marketing at http://www.pats7secrets.com/
Article Source: http://EzineArticles.com/?expert=Pat_Marcello
Mea is the owner of Online Edge Inc., a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at :
http://www.24hourwebcash.com/amberg9145
Find out if you qualify to be trained in having your own business at 1-800-719-8268 ext. 32825
For instance, I wrote an article for AppleSeeds magazine a few years ago. The issue was about Native American Powwows, which is a huge topic! Think of everything that's involved: dancing, singing, costumes, food, significance of different ceremonies, and more. I had to come up with an "angle," which is another word for focus, and so, I chose the Powwow Drum. No, it's not the drum that Native American people beat; it's much more and comprised of the instrument and the singers. It's really quite a fascinating story.
So, I had to narrow my focus even more. What about the drum was most interesting to me? I decided it was the headman, who leads the singers and sets the drum beat. His duties and expertise became my focus, and I learned a lot while writing that article. I really enjoy writing about Native American culture and religion because it's a fascination for me. I love to study the subject
And that's how you should feel when choosing your niche. It should be something that makes money, obviously, but it should also be something you enjoy and want to spend time with. My online business started with Internet marketing and that's where I've stayed, but I'm on the writerly side of things. I love to write articles and have used that strategy to help my clients rank #1 in the search engines for their main keywords. That means targeted customers, serious about your product or service. But if you try to bite off too much when writing, you'll just be lost and overwhelmed. It's important to make things very narrow. Make a mind map of your idea, and you'll soon see all the different facets of your niche that you could write about, if you narrow things down. For instance, don't write about golf. Write about golf clubs, golf swings, golf shoes, etc.
Another concrete example is the article I wrote for Calliope several years ago. The issue was about Suleiman the Magnificent. Wow! That topic is HUGE. He was one of the Ottoman emperors. So, we have the Ottoman lineage, Suleiman's profile, his reign, his conquests, the history of the empire, and so on.
I chose to write about an obscure incident because I wanted to be different from the other gazillion writers trying to get an article into that issue. Apparently, the editor liked my query, but she had other ideas about what she wanted to see. Because I mentioned the Janissaries in my query, she asked if I'd write an article about the Ottoman army. You never know where your writing adventure will take you. That's the kick for me. I learn so much!
Anyway, my point is that you shouldn't try to grab the whole tiara. Take one glittering jewel and polish that until it shines. Articles are extremely powerful.
Pat Marcello is SEO at Overcome Everything, Inc. and a professional writer. Pick up her free report on article marketing at http://www.pats7secrets.com/
Article Source: http://EzineArticles.com/?expert=Pat_Marcello
Mea is the owner of Online Edge Inc., a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at :
http://www.24hourwebcash.com/amberg9145
Find out if you qualify to be trained in having your own business at 1-800-719-8268 ext. 32825
Saturday, August 15, 2009
Tea Tree Oil
Dr. Andrew Weil writes:
"Tea tree oil, a recent Australian import, is extracted from the leaves of Melaleuca alternifolia, a native tree of New South Wales. Aborigines chewed the leaves for colds and drank a tea of them for general sickness. The oil is a powerful disinfectant and most useful herbal remedy. It is a clear liquid, strongly aromatic, with an odor similar to that of eucalyptus. Tea tree oil is a good treatment for fungal infections of the skin (athlete's foot, ringworm, jock itch). It will also clear up fungal infections of the toenails or fingernails, a condition notoriously resistant to treatment, even by strong systemic antibiotics. You just paint the oil on affected areas two or three times a day. Tea tree oil is nontoxic. Apply it full strength to boils and other localized infections. A ten percent solution (about one and a half tablespoons to a cup of warm water) can be used to rinse and clean infected wounds with good results. The same solution makes an effective vaginal douche for treatment of both yeast and Trichomonas infections, but some women may find it irritating. Tea tree oil is available in most health-food and herb stores. Make sure that the label says it is pure".
Melaleuca (pronounced /ˌmɛləˈljuːkə/)[1] is a genus of plants in the myrtle family Myrtaceae. There are well over 200 recognized species, most of which are endemic to Australia.[2] A few species occur in Malesia and 7 species are endemic to New Caledonia.[2][3] The species are shrubs and trees growing (depending on species) to 2–30 m tall, often with flaky, exfoliating bark. The leaves are evergreen, alternately arranged, ovate to lanceolate, 1-25 cm long and 0.5-7 cm broad, with an entire margin, dark green to grey-green in colour. The flowers are produced in dense clusters along the stems, each flower with fine small petals and a tight bundle of stamens; flower colour varies from white to pink, red, pale yellow or greenish. The fruit is a small capsule containing numerous minute seeds.
Melaleuca is closely related to Callistemon, the main difference between the genera being that the stamens are generally free in Callistemon but grouped into bundles in Melaleuca.
In the wild, Melaleuca plants are generally found in open forest, woodland or shrubland, particularly along watercourses and the edges of swamps.
The best-accepted common name for Melaleuca is simply melaleuca; however most of the larger species are also known as paperbarks, and the smaller types as honey myrtles. They are also sometimes referred to as punk trees.[4]
One well-known melaleuca, the Ti tree (aka tea tree), Melaleuca alternifolia, is notable for its essential oil which is both anti-fungal, and antibiotic, while safely usable for topical applications. This is produced on a commercial scale, and marketed as Tea Tree Oil. The Ti tree is presumably named for the brown colouration of many water courses caused by leaves shed from trees of this and similar species (for a famous example see Brown Lake (Stradbroke Island)). The name "tea tree" is also used for a related genus, Leptospermum. Both Leptospermum and Melaleuca are myrtles of the family, Myrtaceae.
In Australia, Melaleuca species are sometimes used as food plants by the larvae of hepialid moths of the genus Aenetus including A. ligniveren. These burrow horizontally into the trunk then vertically down.
Melaleucas are popular garden plants, both in Australia and other tropical areas worldwide. In Hawaii and the Florida everglades, Melaleuca quinquenervia (Broad-leaved Paperbark) was introduced in order to help drain low-lying swampy areas. It has since gone on to become a serious invasive weed with potentially very serious consequences being that the plants are highly flammable and spread aggressively. Melaleuca populations have nearly quadrupled in southern Florida over the past decade, as can be noted on IFAS's SRFer Mapserver
The genus Callistemon was recently placed into Melaleuca.
Mea is the owner of Online Edge Inc., a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at :
http://www.24hourwebcash.com/amberg9145
Find out if you qualify to be trained in having your own business at 1-800-719-8268 ext. 32825
"Tea tree oil, a recent Australian import, is extracted from the leaves of Melaleuca alternifolia, a native tree of New South Wales. Aborigines chewed the leaves for colds and drank a tea of them for general sickness. The oil is a powerful disinfectant and most useful herbal remedy. It is a clear liquid, strongly aromatic, with an odor similar to that of eucalyptus. Tea tree oil is a good treatment for fungal infections of the skin (athlete's foot, ringworm, jock itch). It will also clear up fungal infections of the toenails or fingernails, a condition notoriously resistant to treatment, even by strong systemic antibiotics. You just paint the oil on affected areas two or three times a day. Tea tree oil is nontoxic. Apply it full strength to boils and other localized infections. A ten percent solution (about one and a half tablespoons to a cup of warm water) can be used to rinse and clean infected wounds with good results. The same solution makes an effective vaginal douche for treatment of both yeast and Trichomonas infections, but some women may find it irritating. Tea tree oil is available in most health-food and herb stores. Make sure that the label says it is pure".
Melaleuca (pronounced /ˌmɛləˈljuːkə/)[1] is a genus of plants in the myrtle family Myrtaceae. There are well over 200 recognized species, most of which are endemic to Australia.[2] A few species occur in Malesia and 7 species are endemic to New Caledonia.[2][3] The species are shrubs and trees growing (depending on species) to 2–30 m tall, often with flaky, exfoliating bark. The leaves are evergreen, alternately arranged, ovate to lanceolate, 1-25 cm long and 0.5-7 cm broad, with an entire margin, dark green to grey-green in colour. The flowers are produced in dense clusters along the stems, each flower with fine small petals and a tight bundle of stamens; flower colour varies from white to pink, red, pale yellow or greenish. The fruit is a small capsule containing numerous minute seeds.
Melaleuca is closely related to Callistemon, the main difference between the genera being that the stamens are generally free in Callistemon but grouped into bundles in Melaleuca.
In the wild, Melaleuca plants are generally found in open forest, woodland or shrubland, particularly along watercourses and the edges of swamps.
The best-accepted common name for Melaleuca is simply melaleuca; however most of the larger species are also known as paperbarks, and the smaller types as honey myrtles. They are also sometimes referred to as punk trees.[4]
One well-known melaleuca, the Ti tree (aka tea tree), Melaleuca alternifolia, is notable for its essential oil which is both anti-fungal, and antibiotic, while safely usable for topical applications. This is produced on a commercial scale, and marketed as Tea Tree Oil. The Ti tree is presumably named for the brown colouration of many water courses caused by leaves shed from trees of this and similar species (for a famous example see Brown Lake (Stradbroke Island)). The name "tea tree" is also used for a related genus, Leptospermum. Both Leptospermum and Melaleuca are myrtles of the family, Myrtaceae.
In Australia, Melaleuca species are sometimes used as food plants by the larvae of hepialid moths of the genus Aenetus including A. ligniveren. These burrow horizontally into the trunk then vertically down.
Melaleucas are popular garden plants, both in Australia and other tropical areas worldwide. In Hawaii and the Florida everglades, Melaleuca quinquenervia (Broad-leaved Paperbark) was introduced in order to help drain low-lying swampy areas. It has since gone on to become a serious invasive weed with potentially very serious consequences being that the plants are highly flammable and spread aggressively. Melaleuca populations have nearly quadrupled in southern Florida over the past decade, as can be noted on IFAS's SRFer Mapserver
The genus Callistemon was recently placed into Melaleuca.
Mea is the owner of Online Edge Inc., a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at :
http://www.24hourwebcash.com/amberg9145
Find out if you qualify to be trained in having your own business at 1-800-719-8268 ext. 32825
Thursday, August 13, 2009
Why Buy Organic?
Why Buy Organic Foods
I realize we have written about the reasons for going organic before, but I think it is important to reinforce them, and what better time than now? Start off the new year knowing the important reasons to go organic. The following is a guest post from Joe Silver.
USDA Organic1. Organic produce was grown without poisons that are meant to kill bugs, called pesticides. If these poisons kill these small living creatures, what do you think they do to your body? The average non-organic apple has 20-30 artificial poisons on its skin, even after rinsing. You deserve the best, so think about avoiding the poisons and go organic!
2. Fresh organic produce contains on average 50% more vitamins, minerals, enzymes and other micro-nutrients than conventionally farmed produce. The science behind this percentage shows that it's good for you.
3. Organic foods guarantee that you can avoid eating genetically modified (GM) food. GM food is created in a laboratory and designed to withstand various forms of pesticides and herbicides. Unfortunately your body doesn't tolerate these geneticaly-modified foods as well as their original counterparts(no surprises here). By buying organic food, you are putting in your vote against the use of GMO's.
4. If you eat dairy or meat products, going organic is essential to safeguarding your family's health. Traditional, non-organic raised dairy cows and farm animals are fed a dangerous cocktail of anti-biotics, growth promoting drugs, anti-parasite drugs and many other medicines on a daily basis, whether they are sick or not. These drugs are passed directly onto the consumers of their dairy produce or meat.
5. Protect our water quality since all of the spraying on non-organic crops will rinse right off the plants and into our water supply. Humans can live without food for some time, but without water, the outlook is bleak in a very short amount of time. Men's bodies consist of about 60% water, where women's bodies consist of about 55% water. Choose organic and rest assure the next time your thirsty and reach for that cold glass of water it will be pure.
strawberry.gif
6. Organic produce simply tastes so much better. Organic fruit and vegetables are juicy and flavourful, and so many different varieties to try! Just because you are picking organic doesn't mean your selection is limited, most fruit and vegetables have organic versions, with more and more added every day.
7. Organic farms support and nurture our beautiful and diverse wildlife. Over the last thirty years, intensive farming has led to dramatic erosion of the soil, a fall of up to 70% of wild birds in some areas, the destruction of ancient growth forests, and the near extinction of some of the most beautiful species of butterflies, frogs, grass-snakes and wild mammals. Organic farming is a holistic approach to living together with the land and not scalping it raw for bigger and bigger profits.
8. Organic food is not really more expensive than intensively farmed foods, as we pay for conventional foods through our taxes. We spend billions of dollars every year cleaning up the mess that agro-chemicals make to our natural water supply. Go organic for a genuine more cost-effective future.
9. Non-organic farming can seriously damage farm workers' health. There are much higher instances of cancer, respiratory problems and other major diseases in farm workers from non-organic farms. This is particularly true in developing countries, and for agrochemical farms growing cotton, which is by far the most toxic crop. So go organic if you care about other people who labor and sweat to keep our bellies full and our bodies clothed.
10. Lastly, but certainly not leastly, if you simply like the idea of your children and grandchildren being able to visit the countryside and play in the forests and fields just like we did when we were young, go organic for the sake of all of our futures.
Why Buy Organic Foods
I realize we have written about the reasons for going organic before, but I think it is important to reinforce them, and what better time than now? Start off the new year knowing the important reasons to go organic. The following is a guest post from Joe Silver.
USDA Organic1. Organic produce was grown without poisons that are meant to kill bugs, called pesticides. If these poisons kill these small living creatures, what do you think they do to your body? The average non-organic apple has 20-30 artificial poisons on its skin, even after rinsing. You deserve the best, so think about avoiding the poisons and go organic!
2. Fresh organic produce contains on average 50% more vitamins, minerals, enzymes and other micro-nutrients than conventionally farmed produce. The science behind this percentage shows that it's good for you.
3. Organic foods guarantee that you can avoid eating genetically modified (GM) food. GM food is created in a laboratory and designed to withstand various forms of pesticides and herbicides. Unfortunately your body doesn't tolerate these geneticaly-modified foods as well as their original counterparts(no surprises here). By buying organic food, you are putting in your vote against the use of GMO's.
4. If you eat dairy or meat products, going organic is essential to safeguarding your family's health. Traditional, non-organic raised dairy cows and farm animals are fed a dangerous cocktail of anti-biotics, growth promoting drugs, anti-parasite drugs and many other medicines on a daily basis, whether they are sick or not. These drugs are passed directly onto the consumers of their dairy produce or meat.
5. Protect our water quality since all of the spraying on non-organic crops will rinse right off the plants and into our water supply. Humans can live without food for some time, but without water, the outlook is bleak in a very short amount of time. Men's bodies consist of about 60% water, where women's bodies consist of about 55% water. Choose organic and rest assure the next time your thirsty and reach for that cold glass of water it will be pure.
strawberry.gif
6. Organic produce simply tastes so much better. Organic fruit and vegetables are juicy and flavourful, and so many different varieties to try! Just because you are picking organic doesn't mean your selection is limited, most fruit and vegetables have organic versions, with more and more added every day.
7. Organic farms support and nurture our beautiful and diverse wildlife. Over the last thirty years, intensive farming has led to dramatic erosion of the soil, a fall of up to 70% of wild birds in some areas, the destruction of ancient growth forests, and the near extinction of some of the most beautiful species of butterflies, frogs, grass-snakes and wild mammals. Organic farming is a holistic approach to living together with the land and not scalping it raw for bigger and bigger profits.
8. Organic food is not really more expensive than intensively farmed foods, as we pay for conventional foods through our taxes. We spend billions of dollars every year cleaning up the mess that agro-chemicals make to our natural water supply. Go organic for a genuine more cost-effective future.
9. Non-organic farming can seriously damage farm workers' health. There are much higher instances of cancer, respiratory problems and other major diseases in farm workers from non-organic farms. This is particularly true in developing countries, and for agrochemical farms growing cotton, which is by far the most toxic crop. So go organic if you care about other people who labor and sweat to keep our bellies full and our bodies clothed.
10. Lastly, but certainly not leastly, if you simply like the idea of your children and grandchildren being able to visit the countryside and play in the forests and fields just like we did when we were young, go organic for the sake of all of our futures.
Sunday, August 9, 2009
Marketing Strategies - What Do Twitter and the Stock Market Have in Common?
Technology offers lots of great tools that make running a business easier and faster. But once in a while, technology hiccups. Just such a hiccup occurred earlier this year involving Twitter and just in case your world leaving some important reminders in it's wake. Here's what happened.
A Twitter account will most often get suspended because of spam-like activity. One Sunday afternoon a few of the top authorities on social networking learned that their Twitter accounts were suspended. In no time, the news spread via Facebook and blogs and it quickly became clear that thousands of legitimate accounts were suspended - including mine.
It took several hours, but Twitter finally posted a statement apologizing for the problem blaming it on human, not technical, error and said they were working hard to fix it.
By Monday morning it seemed that all was well again but the affect of having tweeting rights revoked created a mini panic akin to a marketing black Friday! The most extreme response I read came from a guy claiming one of his clients threatened to sue him for the mismanagement of his Twitter account.
Something like this might tempt you to throw out the baby with the bath water and conclude that Twitter (or social networking) is bad, useless, dead, even dangerous to include in your marketing. That would be a mistake.
What happened with Twitter does not mean that social networking or technology is bad, it underscores that marketing diversity is good. In the same way that an investment portfolio needs to be diversified to be healthy and stable, so does your marketing.
Does your marketing mix include an earthy-crunchy, heart healthy, granola-esque combination of at least four or five of the following?
* Regular and consistent email communication via an ezine
* A blog that you post on at a minimum of once a week
* Following and commenting on the blogs of others who share your audience
* Article marketing using directories like Ezine Articles
* Mailings of some sort - newsletter, postcard or an occasional handwritten note
* The relevant use of press releases
* Live networking at least once a month
* Hosting a teleclass
* Being a guest on someone else's teleclass
* Posting audio recordings of interviews and teleclasses on your website
* Active participation on multiple social networking sites - not just one
* Public speaking
I encourage you to take stock of your marketing mix by listing your marketing activities and reviewing each one then ask yourself exactly how your business would be affected if it disappeared. Anything beyond inconvenience is a sign that it's time to increase the diversification of your marketing portfolio.
Mea is the owner of Online Edge Inc., a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at :
http://www.24hourwebcash.com/amberg9145
Find out if you qualify to be trained in having your own business at 1-800-719-8268 ext. 32825
An E-marketing Strategist, Lisa Almeida, shows business owners how to leverage technology with ease to achieve big business results with small business budgets. If you are in the market for simple and effective client attraction strategies which are designed to generate repeat sales then visit http://www.PlanitwithLisa.com today.
Article Source: http://EzineArticles.com/?expert=Lisa_Almeida
A Twitter account will most often get suspended because of spam-like activity. One Sunday afternoon a few of the top authorities on social networking learned that their Twitter accounts were suspended. In no time, the news spread via Facebook and blogs and it quickly became clear that thousands of legitimate accounts were suspended - including mine.
It took several hours, but Twitter finally posted a statement apologizing for the problem blaming it on human, not technical, error and said they were working hard to fix it.
By Monday morning it seemed that all was well again but the affect of having tweeting rights revoked created a mini panic akin to a marketing black Friday! The most extreme response I read came from a guy claiming one of his clients threatened to sue him for the mismanagement of his Twitter account.
Something like this might tempt you to throw out the baby with the bath water and conclude that Twitter (or social networking) is bad, useless, dead, even dangerous to include in your marketing. That would be a mistake.
What happened with Twitter does not mean that social networking or technology is bad, it underscores that marketing diversity is good. In the same way that an investment portfolio needs to be diversified to be healthy and stable, so does your marketing.
Does your marketing mix include an earthy-crunchy, heart healthy, granola-esque combination of at least four or five of the following?
* Regular and consistent email communication via an ezine
* A blog that you post on at a minimum of once a week
* Following and commenting on the blogs of others who share your audience
* Article marketing using directories like Ezine Articles
* Mailings of some sort - newsletter, postcard or an occasional handwritten note
* The relevant use of press releases
* Live networking at least once a month
* Hosting a teleclass
* Being a guest on someone else's teleclass
* Posting audio recordings of interviews and teleclasses on your website
* Active participation on multiple social networking sites - not just one
* Public speaking
I encourage you to take stock of your marketing mix by listing your marketing activities and reviewing each one then ask yourself exactly how your business would be affected if it disappeared. Anything beyond inconvenience is a sign that it's time to increase the diversification of your marketing portfolio.
Mea is the owner of Online Edge Inc., a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at :
http://www.24hourwebcash.com/amberg9145
Find out if you qualify to be trained in having your own business at 1-800-719-8268 ext. 32825
An E-marketing Strategist, Lisa Almeida, shows business owners how to leverage technology with ease to achieve big business results with small business budgets. If you are in the market for simple and effective client attraction strategies which are designed to generate repeat sales then visit http://www.PlanitwithLisa.com today.
Article Source: http://EzineArticles.com/?expert=Lisa_Almeida
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About Me
- Mimimo
- San Pedro, CA, United States
- Maureen is an author,entrepreneur and children's advocate for MEA Online Edge Inc., with emphasis on the self esteem and self confidence of children; including teenagers. Caring for Kids is my current life focus. I strive to be tranquil, serene, and compassionate. Hopefully, this translates into "peaceful and calm".
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