Article Marketing - What's Keyword Density and How Do I Find It?

If you're new online, so many terms come flying at you from so many different directions that it's hard to keep up. One fundamental term that you really need to learn about is "keyword density." What does that mean?

Keyword density is the relationship between your keyword or keyword phrase in comparison to the total number of words in your article, web page, sales letter, etc. For instance, if I wrote a 100 word article and 1 of my words was my keyword, that would mean my keyword was in my article at a density of 1%. Simple.

But here's the thing... You want a density that's around 2%. Therefore, in our example above, you'd have to use your keyword twice. However, you won't get an article approved at a directory, if it's that short. It's fine if you're putting something on your website or writing an ad for something, but an article should be at least 500 words, and not more than about 750 words long. So, if you were writing a 500 word article, you'd need 10 of the words in that article to be your keywords. At 750 words, you'd have to use your keyword 15 times. See how that works?

Argh! But what if you use a keyword phrase, like all good search engine conscious people? How in the world does one calculate that?

Not to worry! There are plenty of keyword density analyzers out there. Trouble is, many of them analyze keywords on a web page. You want an analyzer that accepts your text and analyzes it before putting it into a directory or on a web page.

That's where Live Keyword Analysis comes in (http://live-keyword-analysis.com). You simply plug your text into the message blank and add your keywords or keyword phrases above and it instantly tells you what your keyword density is. If it's too high--above about 2.2% or more--then find your keywords and plug in synonyms (words that mean the same thing). For example, if you were writing about home remodeling, you might use the phrase home improvement in its stead. Search engines do pick up words that also "surround" your niche. This is called latent semantic indexing, and though it's not as strong as it will be in the future, search engines like Google are already using it to get he best search results to their end users as they possibly can. That means Google can pick up the "gist" of your article or website and see what it's about.

If your keyword density comes up short, find places where your keyword will fit in naturally. Don't bother to squeeze or "stuff" it into places that it just won't go. Your article needs to "sound" right in your readers' heads, or you won't have them as readers for very long. One way to assure that your article reads well is to read it out loud. You'll be able to pinpoint areas that sound incongruous and be able to fix them.

Keyword density isn't a mystery of search engine optimization. Though you can do it by hand, coming up with the right density will take some time. Why waste what we have so little of? Try an online density analyzer and get that article or website out to the world! Using the appropriate keyword density in your articles and web pages shouldn't be an obstacle.

Mea is the owner of Online Edge Inc., a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at :
http://www.24hourwebcash.com/amberg9145
Find out if you qualify to be trained in having your own business at 1-800-719-8268 ext. 32825


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